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Tag Archives: educating the consumer
exercising in jeans
When I’m at the gym in China, I always see at least a few people exercising in jeans. I’ve noticed that in general, people in China don’t seem to have very strong preconceptions about fitness wear. So there are a … Continue reading →
Posted in advertising, Life in China, something new i noticed
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Tagged activewear segment, advertising, aerobics, badminton, barefoot, brainwash, china, clothes, consumer behavior, consumers, educating the consumer, enjoyment, exercise, exercise wear, Fashion, fitness wear, hire me!, huge opportunity, jeans, jogging, market penetration, market research, marketing, new balance, Nike, performance, ping pong, preconceptions, selling, shopping, treadmill, working out, yoga
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