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Tag Archives: branding
mystery of the 59fifty hats and their golden stickers
When I returned from China and rode the NYC subway for the first time (in years), I noticed a young dude wearing a baseball cap with the sticker labels still on the bill. I assumed he’d forgotten to take it … Continue reading
Posted in life is a mystery, something new i noticed
Tagged 59Fifty, baseball cap, brand, branding, gangsta, gangster, Gap, hats, label, marketing, NYC, stickers, subway, thug, trends
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UCLA in Asia
I should start by assuring you that I have nothing against UCLA — the school. I always thought of it as a great institution with lots of smart folks. It actually has a very good MBA program, which is one … Continue reading
Posted in something new i noticed, WTF, YOU SUCK!
Tagged academics, ashamed, Baidu, brand confusion, brand dilution, brand essence, brand extension, branding, branding 101, bruins, china, clothes, confused, core capability, fake Armani, fake Disney, Fashion, Google, Korea, mall, marketing, MBA, meaning map, revenues, shenzhen, shopping, UCLA, UCLA store, universities, wtf
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beauty war in korea
i’m seeing a major beauty war going on in korea. there are so many beauty brands targeting the 18-34 female demographic, that you really can’t go 50 feet in any direction without running into one of its stores. unlike the … Continue reading
Posted in comparison shopping
Tagged 18-34 demographic, Beauté Urban Beauty, Beauty, beauty war, brand, brand confusion, branding, comparison shopping, confused, consumer behavior, cosmetics, department stores, differentiation, drugstores, Etude House, Innisfree, Korea, korean, makeup, Missha, Nature Republic, retailers, sephora, shopping, single-brand stores, The Face Shop
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holidays in hong kong: part 1
my family celebrated new year’s day in hong kong. after spending one week going everywhere together in shenzhen, we split up for several hours to explore hong kong on our own. this was the first time the husband and i … Continue reading
Posted in Hong Kong, something new i noticed
Tagged awesome, boobies, branding, bras, bubies, clothes, consumer behavior, Fashion, hard rock cafe, ho kee, hokey, hong kong, hysteric glamour, kowloon, lingerie, marijuana, monogamous chinese, no name, printer ink cartridges, shenzhen, shopping, technology, umbrella, vending machines
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carl’s jr. and an american dream
my family moved to the U.S. when i was 7 years old, and like many immigrant families, every adult member had to pitch in to make ends meet in this new, bewildering country. during this time, my 18-year-old cousin briefly … Continue reading
Posted in advertising
Tagged brand association, branding, Carl's Jr., consumer behavior, family, fast food, food, immigrant life, logo, marketing, nostalgia, restaurants, singapore, uniform
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