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Tag Archives: brand essence
UCLA in Asia
I should start by assuring you that I have nothing against UCLA — the school. I always thought of it as a great institution with lots of smart folks. It actually has a very good MBA program, which is one … Continue reading
Posted in something new i noticed, WTF, YOU SUCK!
Tagged academics, ashamed, Baidu, brand confusion, brand dilution, brand essence, brand extension, branding, branding 101, bruins, china, clothes, confused, core capability, fake Armani, fake Disney, Fashion, Google, Korea, mall, marketing, MBA, meaning map, revenues, shenzhen, shopping, UCLA, UCLA store, universities, wtf
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