Popular Posts
- Sephora in Hong Kong
- bare-bottom babies in china
- magic, magic, magic
- it's a fake, fake world
- (no) swiffers in china
- selling deodorants to strong women
- Buttocks Bras in Korea
- as promised: carved wooden penises in Thailand
- UCLA in Asia
- shopping in seoul: part 1
- "the hunger games" in china (???)
- *real* shopping in shenzhen
- cute culture in asia
- Hongdae area in Korea
-
Recent Posts
Tags
addiction advertising Amazon.com awesome awesomeness bathroom Beauty branding china clothes confused consumer behavior counterfeit cultural differences culture custom-made customer service dress Fashion fat food Gap hong kong J.Crew jewelry Korea korean law marketing market research movie obsession on-line shopping paralysis by awesomeness restaurants selling Seoul sephora shenzhen shoes shopping Thailand toilets trademark wtfCategories
- advertising (17)
- comparison shopping (15)
- Customer Service (2)
- ethics (2)
- fakey makey (10)
- gifts (2)
- HAPPY DAY! (1)
- Hong Kong (10)
- lesson of the day (8)
- Life in China (61)
- life is a mystery (13)
- love/hate relationship (6)
- new thing i bought (that i shouldn't have bought) (4)
- new thing i bought (that is awesome) (3)
- obsession (9)
- OH HAPPY DAY! (4)
- pet peeves (12)
- regrets (2)
- rest in peace (2)
- something awesome (23)
- something new i noticed (53)
- something new we tried (23)
- Uncategorized (28)
- WTF (24)
- YOU SUCK! (14)
Tag Archives: brand confusion
UCLA in Asia
I should start by assuring you that I have nothing against UCLA — the school. I always thought of it as a great institution with lots of smart folks. It actually has a very good MBA program, which is one … Continue reading
Posted in something new i noticed, WTF, YOU SUCK!
Tagged academics, ashamed, Baidu, brand confusion, brand dilution, brand essence, brand extension, branding, branding 101, bruins, china, clothes, confused, core capability, fake Armani, fake Disney, Fashion, Google, Korea, mall, marketing, MBA, meaning map, revenues, shenzhen, shopping, UCLA, UCLA store, universities, wtf
2 Comments
beauty war in korea
i’m seeing a major beauty war going on in korea. there are so many beauty brands targeting the 18-34 female demographic, that you really can’t go 50 feet in any direction without running into one of its stores. unlike the … Continue reading
Posted in comparison shopping
Tagged 18-34 demographic, Beauté Urban Beauty, Beauty, beauty war, brand, brand confusion, branding, comparison shopping, confused, consumer behavior, cosmetics, department stores, differentiation, drugstores, Etude House, Innisfree, Korea, korean, makeup, Missha, Nature Republic, retailers, sephora, shopping, single-brand stores, The Face Shop
2 Comments