My name is Eunnie, and I’m a former newspaper reporter and a recent MBA grad.
I was born in Korea, grew up in New Jersey, and now live in NYC. I started this blog in 2011 while I was living in Shenzhen, China, the 5th biggest city in China and site of the country’s fastest growth in the last 30 years.
I love marketing, and I have a particular interest in consumer insights. I also happen to be an expert consumer, so I keep this blog to keep track of all my shopping activities (I do a lot of shopping. Please don’t judge me.). I’ve also learned that shopping is a very fun and interesting way to learn about people and their culture. What are they selling? What are they buying? What are they not selling/buying and why not? These are simple questions, but the answers often reveal quite a lot.
Anyway, thanks for visiting my blog. Please stay awhile and leave a comment or two. I love me some comments.