About Me

My name is Eunnie, and I’m a former newspaper reporter and a recent MBA grad.

I  was born in Korea, grew up in New Jersey, and now live in NYC. I started this blog in 2011 while I was living in Shenzhen, China, the 5th biggest city in China and site of the country’s fastest growth in the last 30 years.

I love marketing, and I have a particular interest in consumer insights. I also happen to be an expert consumer, so I keep this blog to keep track of all my shopping activities (I do a lot of shopping. Please don’t judge me.). I’ve also learned that shopping is a very fun and interesting way to learn about people and their culture. What are they selling? What are they buying? What are they not selling/buying and why not? These are simple questions, but the answers often reveal quite a lot.

Anyway, thanks for visiting my blog. Please stay awhile and leave a comment or two. I love me some comments.

3 Responses to About Me

  1. Kim says:

    Got nothing but love for you! No judgments here… although there might be some envy when I see your purchases. =) Happy shopping!

  2. Morelia says:

    Hi Eunnie — I just recently moved to Guangzhou and I really enjoyed reading some of your posts on your blog (I haven’t read all of them). Anyway — I think you are pretty accurate in your observations — very funny. I have noticed many of the same things. Thanks for sharing 🙂

    • eunnie says:

      Hi Morelia,
      Thanks for your comment! Hope you’re having a good time in Guangzhou. If you’re ever in Shenzhen and need suggestions on places to shop/things to see, let me know!
      cheers, Eunnie

Leave a Reply

Your email address will not be published. Required fields are marked *