The “Benefit” of Living in NYC

One of the best things about living and working in NYC is that there are so many opportunities for random treats and freebies. Today, for example, we got to hop in a pink SUV and get a free makeover and a bag full of awesome samples as a part of Benefit and Uber NYC‘s New York Fashion Week event.

I can’t say it was the best makeover I ever got (I mean, we were sitting in the back of a moving SUV with tinted windows — dark and shaky, not exactly an ideal setting), but it was fun and free and spontaneous and it was the best thing that could happen on a Monday workday. We were so delighted that we even hammed it up and instagrammed ourselves with #beautyrescue and #NYFW. And I assure you, I am not the kind of gal that uses hashtags very liberally.

One of these days, I am going to say something big and important about harnessing the power of social media and on-line communities and how user engagement translates to profit, blah blah blah. It’s gonna be amazing. Unfortunately, that day isn’t here yet. For now, I think it just builds brand awareness, good PR, and probably loyalty, and if I tried to say anything more than that, I might be talking out of my ass. I will say one thing, though. User engagement — it seems to be a lot easier with women than with men. I speak from experience here.

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