selling deodorants to strong women

The commercial for Degree Clinical deodorant goes something like this: “Women are strong. Not strong with an asterisk. Not strong but. Women are strong. Period.” The slogan for this product is “Unapologetically Strong.” 

I was wondering why it sounded so… I dunno… like they’re pandering? Something. And then I realized that the ad was a giant dig at Secret deodorant, whose slogan for decades has been “Strong enough for a man, but made for a woman.”  

Blah blah blah, it’s all nonsense. What does being a woman — strong or not — have anything to do with deodorants anyway? Is there some correlation between armpit sweat/smell and a woman’s strength? Is there a separate deodorant for weak women? Is it that hard to find a way to sell deodorants to women? And why are so many ads geared for women so friggin’ condescending?

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