For example, all men in China carry handbags for their ladies. And I do mean ALL men. I have yet to see a couple in public in which the woman is carrying her own bag. Around China, you will see all these men walking around holding super girly purses, and it’s not considered unusual at all in this culture.
Also, men in China (or perhaps men in Asia in general?) are much more comfortable carrying man-bags, especially designer bags. Men represent 45% of the $1.2-billion market for all luxury handbags in China, according to Coach Retail International (as cited in this article from the L.A. Times). In the U.S., that figure is just 7%.
It’s weird, though. Despite these statistics, I haven’t noticed any luxury handbag advertisements targeting men. Because if men account for nearly half of all luxury handbag sales, shouldn’t nearly half the marketing efforts target the dudes? I should start paying attention to see if this is the case.