during this time, my 18-year-old cousin briefly worked as a Carl’s Jr server. i don’t remember how long she had the job, and to the best of my knowledge, i never even visited her at work. but i do remember her uniform and thinking that the little smiling star logo was the cutest thing in the world. and to this day, whenever i see that smiling star, i remember our early days in this country — when the six of us lived together in a tiny 2-bedroom apartment, when everything was fascinating and intimidating, when it was basically my family vs. the world every day — and i get super happy/sad/nostalgic.
and this is why when we were in singapore, we had to eat at Carl’s Jr. — my first time, as far as i can remember — despite the fact that there are a gazillion other delicious foods to eat in that country and why we took this goofy picture where my eyes are closed and you can’t even see the smile on the star.
friends, this is the kind of brand association that no amount of advertising can buy.