what?! zappos.com sells beauty products now? and also housewares? is zappos trying to become the next Amazon or something (actually, i’m pretty sure Amazon owns Zappos)? can a retailer known almost exclusively for selling shoes really convince its customers that it is also an authority on face creams AND kitchen gadgets? i’m so confused.

sometimes i wish companies would just stick with what they’re good at and stop trying to be everything to everyone (i’m also looking at you, Starbucks!). because a lot of times, they just spread themselves too thin and end up becoming nothing to nobody. but i suppose that’s easier said than done when you’ve got greedy shareholders breathing down your neck.